How technology is impacting media consumption trends in today's market
Taking a look at the role of innovation in the way we are taking in media at present.
Over the past couple of years, as society has come to be dependent on smartphones, innovation has become the centre of attention for many areas of industry. The increase of mobile phones has fundamentally reshaped the media industry, leading to new advancements in the way media is developed, distributed and consumed. Before the period of digitalisation, media has been typically consumed in standardised formats such as newspaper publications and television or radio shows. Nevertheless, more just recently, the media landscape is showing a palpable shift towards mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most particularly within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the mobile phone era has in fact, forced the media industry to reinvent its business models and strategies, interrupting standard outlets and avenues for media access and consumption, with a series of new and creative digital media examples.
Along with the circulation and creation of digital content, check here media consumption habits are also being greatly affected by technological developments. The mobility of smartphones has moved the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were planned by executives and run on a stringent schedule. Rather, these days, customers can enjoy, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has resulted in an increase in content production as consumers are quickly watching programs and constantly seeking out new things to view.
Typically, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. Nevertheless, in modern-day society, the advancement of smartphones has resulted in a couple of significant shifts in the way media is shared and provided. One of the most prominent developments in the media industry is the combination of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the ability to render video, text and audio content, smart devices are the optimal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continually dealing with reformatting their content to prioritise smart device availability. Currently, trends which are popular on social media are especially prominent for media companies to follow. Namely, short form video and worldwide television are gaining traction for providing appealing and accessible content for audiences worldwide.